Truth In Advertisement Balance
Virtue Music, vmcd 9601, 1996.
Virtue Music
1407-A NW 70th Street
Seattle, WA 98117
USA
E-mail: markman@blarg.net
Truth In Advertisement is the brainchild of Mark Reynolds, ex-drummer
for Seattle's defunct proggers Astoria. Balance is a much
jazzier, darker and more interesting work than I was expecting. While
it is billed as a band project, there are no credits for the band
members, so I suspect the band to be Reynolds, ably assisted by a
stellar group of guest musicians, most notably . . . . . . . .
Rae Borough, former guitarist for Astoria and Talamasca (who released
The Rights Of Passage on Mellow Records a few years back).
The way the album began, I was expecting it to sound like Swing Out
Sister. Instead it jumped right into a track that might have been on
Rick Wright's Wet Dream solo album ("The Third Way"). From
there the songs move through a Peter Murphy meets Brian Ferry
excursion ("Near Death") dealing with an old man's impending exit,
that could have fit well on "Roxy Music" or "For Your Pleasure",
except for its languid jazz piano, synth and guitar leads.
By track three my interest was really piqued. When Rae Borough chimed
in on electric sitar, over synthesized bells and a bubbling bass line,
I knew that Reynolds and company were really onto something in their
pursuit of a fusion of prog, jazz and ethnic world music. "Father's
House" is driven on to its climax by fluid electric guitar and subtle
horns underpinned by bass work that would have done justice to
mid-seventies Camel.
From there I was swept away by the albums concept: the idea that life
is meant to be lived in pursuit of ideals. The songs suggest hope and
a positive spirit even when they appear to focus on dark subjects.
Although digital keyboards and synthesized percussion effects are
found all over the album, this is a recording that feels at its core
like it could have been made during the seventies; perhaps the guitar
tones and the drumming have something to do with that.
Not all is great though. The weakest link is the thin male vocals,
which are by Reynolds. All to often he flattens his notes in a manner
that detracts from the message, though it can be effective at times,
as on "The Third Way". Still, by most prog standards his voice is
quite good, and any quibbles I may have are more than made up for by
the strength of the arrangements and the ensemble work during the
extended instrumental sections in every piece.
Instrumentally the only thing I can honestly say didn't work was
Borough's electric solo on "By Nightfall". This track feels very
loose, even perhaps mostly improvised. Unlike the molten sax solo and
the jazzy bass solo that follow, her solo suggests a drunken Fripp
warming up for "A Sailor's Tale". It doesn't work for me, and is a
let down compared to her excellent work throughout the rest of the
album, including her parts later in the same piece.
All things considered Balance is a very satisfying album built
around a loose concept. Excellent musicianship coupled with very
uncluttered and well-structured arrangements (except perhaps for the
title track which seems a bit abrupt in its transitions) make this one
of the most delightful finds in some time. I'd love to hear another
record by this project of Mark Reynolds.
Who might like this? Fans of dark ambient, cool and moody yet loud
jazz, and trippy early Floyd space excursions will find much to enjoy.
Who might dislike this? Anyone who doesn't have a taste for dark
ultra-cool avant-jazz experiments. Anyone who hates the idea of world
and ethnic music fused to any other genre.
The best songs: "Near Death", "Father's House", "Mechanical Mind
Suite", "The Thrill Is In The Searching", "Ponderances On Things
Above".
The track that best represents the band's style: "Ponderances On
Things Above".
Star rating: 3 1/2 out of 5. A very solid and imaginative effort. It
goes straight into the heavy rotation pile.
~Steven Davies-Morris
Personnel:
Mark Reynolds -- vocals, drums, percussion, synthesizers, keyboards
Rae Borough -- guitars (2-6 and 9), electric sitar (3)
Brian Heaney -- guitars (1, 8)
Michael Monhart -- tenor saxophone (1, 8)
Gina Scollard -- voice (9, 10)
C. L. Jenrow -- "diddits" (1)
Produced by Mark Reyolds. Engineered by Brad Purkey, assisted by Bob
Shook.
Songs:
01. The Third Way [3:40]
02. Near Death [6:34]
03. Father's House (instrumental) [5:13]
04. Behold [5:07]
05. Ergonomics Of Virtue (instrumental) [4:48]
06. Mechanical Mind Suite (a) force of habit (b) metatonia (c) clarity
obtained (instrumental) [6:23]
07. By Nightfall (instrumental) [7:44]
08. The Thrill Is In The Searching [6:14]
09. Balance [6:50]
10. Ponderances On Things Above [5:34]
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